Igloo Playmate Elite MaxCold IV Travel Cooler Review

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(More customer reviews)I have other larger Igloo Maxcold coolers, which have thicker walls of insulation, and actually do keep things colder longer than a regular thin-walled cooler. Maxcold is supposed to be their "premium" sub-brand. This product, however, is nothing more than a conventional Igloo Playmate cooler dressed up with the blue-silver color and a flimsy, thin piece of styrofoam under the lid. I was very disappointed.
The walls of the cooler are no thicker than a cheap Playmate cooler, and as you would expect, it does NOT keep things colder longer. Any ice placed in this cooler will be melted within 12-18 hours at room temperature, not 3-5 days, as is typical with a Maxcold cooler. The only difference is a useless piece of thin styrofoam under the lid, which will surely break up and fall out soon. As any teenage science student can tell you, cold air falls, so insulation ABOVE the cold mass is nearly useless. Why did Igloo do this instead of make the walls and floor of the cooler thicker (as they do with other Maxcold coolers)? The answer is that some marketing guy at Igloo (who flunked science and had never used a cooler) thought it would be clever to slap the Maxcold label on a cheap Playmate cooler to fool consumers into paying more, without spending anything to add thicker walls.
Message to Igloo marketing geniuses: This will backfire on you. The fastest way to kill a higher-end brand is to put the label on a low-quality, non-performing product, and disappoint your target consumer. I will never buy an Igloo product again.

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